A UX Strategist, Product Designer & Writer
CV
Skills
UX Strategy User Research Usability & Need Analysis Interaction Design Prototyping Visual Design UX Writing Client Management Design System Initiatives Gamification Team Management
Work Experience
2015 t0 Present
Head of UX Design, DreamOrbit
I am the founding designer and UX Practice head leading a team of designers. We work on multiple projects of all nature - discovery,conceptualization, redesign, heuristic audits and testing.
2014-2015
UX Writer
I was responsible for content research projects to devise the communication strategy for mobile and web apps. I maintained and evolved our product content style guide and glossary to educate designers, product manager, and engineers to use it to best results.
2012-2014
Mom, Website & Content Design Freelancer
When working from home was not hip, the only options for new moms were to take a break. I evolved into role of Digital Marketing and did many gigs related to Wordpress Website Development, Content and Communication Design, SEO Implementation, Social Media Marketing etc.
2011-2009
Teleperformance, Nokia & Siemens, MetricStream...
Let us say that I was figuring out myself professionally. I was a gold medalist and an engineer with so many options. I tried my hands in technical support, communication training, 3G/4G Solutioning, GRC (Governance, Risk & Compliance) Software Presales. I did gained different aspects of business - Sales, Presales, Marketing & Customer Support. It has been very helpful to understand the overall picture in my current role.
Education
2005-2009
Punjab Technical University, Jalandhar
Bachelor's in Technology Engineering - Electronics and Telecommunication | 82%
2020-2021
HCI Certification
Interests

Food - I love to try out new cuisines and dishes. Cooking is my zen and I love feeding biryani and cookies to anyone who is up for it.

Cats & Dogs - Some people are cat people, some are dog people. I am both people.

Workations - Work while you are on a vacation. The place feeds your inspiration and inspiration feeds your work.

Karaoke - Sing my heart out in front of people I hardly know, with the people I dearly love.

K-fan - It started with an innocent K-Drama and now I am learning hangul, love Vincent Blue and ferment ahjumma style kimchee.